• What We Do

    We're your restaurant technology and industry advisor, connector and influencer

     

    Strategic Industry Advisor

    We share what the industry is thinking

    We have insight, intuition, access and intelligence on what really matters to an industry with over 1 million locations, and a burning desire to be relevant and competitive.

     

    Just having a product or solution that you believe may be a perfect fit for operators may not be enough in today's hyper competitive technology marketplace. Restaurant operators are bombarded daily with the latest and greatest for FOH and BOH use cases, so so what. There is more to getting the attention you must have and gaining access to the right people than you may think. We can help here.

    Product Market Fit Analysis

    We share what the industry needs

    Possessing a finished product that the restaurant market must have is rare. Unless your product or solution addresses (1) demand generation (2) Cost containment and reduction; and (3) Customer engagement than you are not going to get very far. Moreover, your investors will penalize you if you don't scale quickly in a market that historically moves slowly.

     

    Are you ready to invest in what it will really take to win more business? We can help here. 

    Key Introductions and Exposure

    We have unique access

    If you have the right strategy and your product is market-ready with the minimum number of proof points, then we can talk about opening some doors for you. We have 40 years of relationships with brands and operators, influencers and market-makers.

     

    We have access to tens of thousands of subscribers, connections and followers via our multiple web properties and via personal relationships that can open doors, saving you time and money. This unique restaurant industry connection and content marketing opportunity can be leveraged. We can help here.

  • Clients and Engagement

    Foodservice and Hospitalty - U.S and UK

    Technology is transforming the restaurant industry and the pace is accelerating.

    Clients

    Restaurant Software - For ResTech companies, we help with go-to-market strategies, product, domain knowledge, networking and business development.

     

    Restaurant Brands - For brands, we help restaurant leadership keep up, solve problems and benefit from integrated solutions. As your RestTech strategy consultant, we help you plan ahead, save you time and money.

     

    Investors - For private and institutional investors, we advise on trends and opportunities, make introductions and assist with due diligence.

    Engagement

    We work on an hourly, day rate or retained basis, to provide professional services in person or on demand for short term and extended time frames.

    Work - Technology Client

    Problem: Accelerate access to the U.S. market. An established UK-based restaurant technology company needed to secure key clients quickly to establish credibility and substantiate a return on their investment.

     

    Solution: After sustained product and strategy meetings and consulting sessions, we agreed to make key senior-level introductions that resulted in on-site presentations with a brand clients. We attended these meetings and provided feedback to the restaurant technology company, and shared our perspective with the brand. We also provided a unique perspective on the U.S. market and brand sensitivities.

     

    Result: The restaurant technology client secured two new brand clients, worth over $1.2 million in annual revenue and leveraged these two "logos" to accelerate conversations with other brands in the U.S. marketplace.

    Work - Brand Client

    Problem: Tech stack needed a refresh. A recently acquired and established restaurant brand with over 100 locations, had out-dated solutions for a modern era. They needed a strategy not just new technology software products.

     

    Solution: After sustained strategy meetings and consulting sessions, we worked with internal teams in marketing, finance, operations and technology to develop a plan to refresh their entire technology stack over two years. This included a deep dive into who the customer is today and will be tomorrow and what mattered most to the brand.

     

    Result: The restaurant chain client and RestTech agreed that the start place for their tech-stack refresh strategy was the central navigation brain for all data and analytics that touched every location and affected every manager daily. We vetted and recommended several solutions that would meet this need, engaging with both the restaurant technology vendor and the brand clients to a successful outcome and implementation.

    Work - Investor Client

    Problem: Limited Domain Expertise. Many investors avoid the restaurant sector because they have limited domain expertise in this the sector, or have heard of the challenges and extended sales cycles. They were considering an investment in a restaurant technology company and needed advice for their investment committee.

     

    Solution: We prepared and presented a broad and current view of the restaurant industry, its method for investing in technology, how the sales strategies work best, and who to target. We also engaged with the investment candidate to conduct diligence on their prospective investment, product, team and technology, and define a strategy.

     

    Result: They invested in the startup and recommenced to their new portfolio client that they retain RestTech as a strategic advisor.

  • Contact Us

    Contact us to learn more.